Portal Conductor: Rebecca Hourihan

Rebecca Hourihan

Rebecca Hourihan, AIF, PPC, is principal of 401(k) Marketing, which she founded to assist qualified experts operate a professional business with professional marketing materials and ongoing awareness campaigns. Previously she served as LPL Financial’s East Region Manager for four years, where she consulted large institutional retirement plan offices on business development, client acquisition and prudent plan governance. With more than 10 years’ experience, Rebecca has quickly become known as a recognized authority on marketing within the qualified plan industry.

Article Index

It’s a Big Brand World

As a business owner and retirement plan advisor, you understand the fiduciary process of organizing, formalizing, implementing and monitoring. Now it’s time to apply that same approach to constructively evaluating your brand.   Read More

Marketing Works in a Squiggly Line

Let’s say you post on social media; a prospect sees your post and clicks over to your website. They read your biography and a little about your firm. Then the prospect gets a text. POOF! — distracted.   Read More