Social Media

Social Media

Social Media covers the growing area of how advisors can connect with clients, prospects and colleagues to build, grow and manage their practices. Inherent in social media are regulations that restrict its use. Our social media contributors help advisors learn more about how to leverage social media usage in a highly regulated environment.

No Link Between Social Media and AUM

Always interesting and often controversial, BrightScope released its list of the 100 most “social” advisors — those that rank the highest in their use of social media. RIABiz writer Lisa Shidler provides commentary to the list, listing the top 25 and interviewing many of them. The bottom line: There is little correlation between social media ranking and AUM.   Read More

LinkedIn Spearheads Partnership to Help Supervise Advisors

Social media remains a mostly untapped opportunity for highly regulated financial advisors and their supervising organizations. LinkedIn has become the dominant professional business networking site. In partnership with various industry software vendors, the firm has announced a program to help BDs and RIAs supervise their reps to ensure that they are complying with SEC and FINRA rules.   Read More