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Great-West Retirement Empire Now 'Empower-ed'

Those who have wondered about how the Great-West/Putnam/JP Morgan Retirement Plan Services combo would brand itself need wonder no longer.

Great-West Financial, which claims to be the second largest retirement services provider in the U.S. market with nearly 7 million defined-contribution participants and more than $400 billion in plan assets, has announced that its retirement business will officially be named “Empower,” effective immediately. 

“The Empower brand name will represent our company in all forms of communication with the marketplace, and more importantly, it symbolizes a new era in retirement services,” said Robert L. Reynolds, President and CEO of Great-West Financial, in announcing the change. 

Empower is the retirement services business of Great-West Financial, which recently completed its acquisition of the JP Morgan Retirement Plan Services' large-market recordkeeping business and is integrating the retirement business of Putnam Investments. The organization’s service model stretches across a broad swath of the employer-sponsored retirement plan market: small, midsize, and large corporate 401(k) clients, government 457 plans and non-profit 403(b) entities, as well as private label record keeping clients. 

Advisors (and the marketplace in general) can expect to see the Empower name through a range of direct communications, web presence, social media and print and online advertising. 

More information is available here

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