Professionals in the financial services industry can now overcome their compliance fears about social media by enrolling in the Mastering Compliance online course by Sheri Fitts, CEO of ShoeFitts Marketing.
A module within the Social Selling for Financial Advisors eCourse, Mastering Compliance is currently being offered free of charge to help advisors and other financial services professionals understand the compliance dos and don’ts in the social selling space.
“Advisors and other financial services professionals need to address compliance and move forward so they can take advantage of the tremendous selling power of today’s digital marketplace,” Fitts says. “Cold calling flat out fails more than 90% of the time. What works today is social selling, which uses the resources available online and on social platforms to ferret out information about prospects so you can form meaningful connections that lead to business.”
Business professionals are almost five times more likely to get their foot in the door and schedule a meeting if they first have a personal LinkedIn connection, Fitts says, and 79% of sales people who use social media outsell their peers.
