It’s official: ING US is now Voya Financial Inc., a recent Investment News article notes. The name change is the latest step in a large-scale rebranding effort that started in November 2012, when its Dutch parent ING said it would spin off the U.S. unit in an initial public offering. ING U.S. debuted on the New York Stock Exchange on May 2, 2013, as VOYA.
On May 1, ING U.S. Investment Management will rebrand as Voya Investment Management, and its employee benefits business will operate as Voya. On Sept. 1, the other ING businesses, including the insurance company and broker dealer, will start using the Voya brand. ING Financial Partners, the broker dealer, will become Voya Financial Advisers Inc. The branding effort on the client and distributor level will span from May through November.
