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intellicents University ‘Curriculum’ Financial Wellness-Focused

intellicents, in partnership with Financial Finesse and GRP Advisor Alliance, will now offer financial wellness services to its corporate and public employer clients through a program called "intellicents University™."

Through its membership in the GRP Advisor Alliance, intellicents is partnering with Financial Finesse, a provider of financial coaching and guidance, and offering an array of services to employees as an employer-paid benefit through intellicents University.

According to a press release, intellicents University will be offering:


  • customized corporate sponsored financial wellness campaigns for their clients “designed to diagnose and address the specific financial concerns expressed by each client’s employees”;

  • a self-directed financial wellness portal branded for each employer that provides the tools their employees need to address their financial concerns;

  • a financial call center staffed by CERTIFIED FINANCIAL PLANNERS™ who will address employee financial concerns; and

  • a customized employer aggregate report outlining the top financial concerns expressed by their workforce.


With offices in Albert Lea, MN, Eden Prairie, MN, and Leawood, Kan., intellicents serves more than 200 employers, with 36,000 participants, and over $2.9 billion in assets under management and advisement. GRP Advisor Alliance is a group of over 350 retirement plan advisors — representing more than 25,000 retirement plans and $200 billion in assets. Financial Finesse provides workplace financial wellness programs across the country, reaching more than 2.4 million employees at 600 organizations with holistic financial coaching and guidance that helps employees improve their financial wellness.

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