The “SaveMy401k” campaign developed by the American Society of Pension Professionals & Actuaries (ASPPA) and Beekeeper Group has won a Telly Award for being an industry leader in media innovation. The campaign won a bronze award out of a group of nearly 12,000 submissions, including advertising agencies, television stations and corporate video departments worldwide.
ASPPA’s winning entry, an animated 75-second video titled, “Protect My Piggy,” stars an anthropomorphic piggy bank, which represents employer-based retirement plan savings. The video explains how millions of Americans rely on their employer’s 401(k) plan to save for retirement, while encouraging viewers to write to their member of congress asking them to oppose any tax reforms that would cut into 401(k) savings. By visiting SaveMy401k.com, supporters have sent more than 65,000 emails to Congress.
