Portal Conductor: Rebecca Hourihan

Rebecca Hourihan, AIF, PPC, is principal of 401(k) Marketing, which she founded to assist qualified experts operate a professional business with professional marketing materials and ongoing awareness campaigns. Previously she served as LPL Financial’s East Region Manager for four years, where she consulted large institutional retirement plan offices on business development, client acquisition and prudent plan governance. With more than 10 years’ experience, Rebecca has quickly become known as a recognized authority on marketing within the qualified plan industry.

Article Index

Small Changes for a BIG Impact

Did you know that Missy Schoedel is a competitive power lifter? She held two state records and competed at Worlds last year in Las Vegas. However, if you meet her at a 401(k) conference, you could never tell by merely looking at her.   Read More

It’s a Big Brand World

As a business owner and retirement plan advisor, you understand the fiduciary process of organizing, formalizing, implementing and monitoring. Now it’s time to apply that same approach to constructively evaluating your brand.   Read More

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