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Addressing 'Err' Rational Behavior

Conferences & Events

We all know that participants (and plan sponsors) aren’t always “rational” about saving and investing.  And we’ve got some very special insights for you.

And by now, most are aware that behavioral finance can offer solutions. Well, at the 2019 NAPA 401(k) Summit, we’ve got some very special insights on just that.

You’ll want to check out our keynote on Sunday evening, April 7, where we’ll hear from Jeff Kreisler.  Who’s he? Well, just your typical Princeton educated lawyer turned author, speaker, pundit, comedian and advocate for behavioral science. He also happens to be co-author of (along with Dan Ariely) of “Dollars and Sense.” 

He’ll explore the ways human psychology impacts client relationships with financial professionals – and how you can move the needle more closely towards win-win scenarios.

Here’s a preview:

Oh – and speaking of behavioral finance, you won’t want to miss a very special workshop on Monday, April 8 with Shlomo Benartzi, Professor and Co-chair of the Behavioral Decision-Making Group at UCLA Anderson School of Management, and Senior Academic Advisor for the Voya Behavioral Finance Institute for Innovation, where he’ll be focusing on “The Digital Fiduciary.” 

Check it all out – and register today at http://napasummit.org.

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