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Announcing the Inaugural NAPA Advisors’ Choice Awards—Mega Market

Awards & Honors

Advisors work with a variety of recordkeepers across different market segments, and in support of plans of all sizes and complexities—and advisors have identified the very best in the nation. Today we acknowledge the recordkeepers most highly regarded by advisors that serve the very largest plans—the “mega” plan market.

Late last year we launched our call to advisors to rate the nation’s best recordkeepers in a dozen different service categories, and in five distinct market segments. Advisors are, of course, extraordinarily well positioned to compare and evaluate the strengths (and weaknesses) of this critical service—as they see and experience first-hand the features, flexibility, and support that these organizations provide across a wide variety of circumstances. We asked advisors to vote only on the services in their target markets—and to evaluate the services on a 5-point scale, ranging from “world class” to “functional” to “needs work.” 

On Monday we announced the top five firms that retirement plan-focused advisors ranked the best in thirteen different service categories serving the micro plan market

On Tuesday we acknowledged the top five in those categories serving the small plan market—plans with between $1 million and $10 million in plan assets.

On Wednesday we did the same with providers that serve the mid-market, plans with assets between $10 million and $100 million.  

Yesterday we acknowledged those who, in advisors’ estimation, deliver top level service in a variety of key categories for plans in the large market—serving plans with between $100 million and $250 million in assets.

And we wrap things up today with this exciting new NAPA accolade: Advisors’ Choice of the providers who serve the mega (>$250 million in plan assets) plan market.  You’ll find these standouts (listed alphabetically) at

Our congratulations to these outstanding firms—and our thanks to the thousands of advisors that took the time to share your experience and insights!