Wealth management advisory firm Cerity Partners has announced a merger with Blue Prairie Group, a retirement and investment consulting firm.
Blue Prairie Group is now part of the Cerity Partners brand, and with this merger, Cerity Partners, founded in 2009, will now advise on more than $21 billion in client assets and six locations across five states, according to a press release.
Blue Prairie Group is a fee-only registered investment advisor serving retirement plan sponsors, foundations, endowments and private clients. As part of the merger, Ty Parrish, Managing Partner of Blue Prairie Group, will assume the role of practice leader of the Retirement Plan Services Group.
Headquartered in Chicago, Blue Prairie Group has satellite offices in Atlanta, Tampa, Philadelphia, Pittsburgh, San Francisco and Salem, OR.
Cerity Partners operates under a private partnership model, with a focus on serving high-net-worth individuals and their families and companies that sponsor financial wellness benefits for their executives and workforce.
Wise Rhino Group, the “advisor’s M&A advisor” for retirement plan consulting firms, advised Cerity Partners in the transaction.
