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Cetera Rolls Out ‘My 401(k) Assistant’ 

The new service provides automatically generated investment monitoring reports and proposal comparisons from multiple potential recordkeeper partners for any advisor looking to do retirement plan business. According to a press release, the service allows retirement plan advisors to spend more time on core, value-added client service priorities without the need to implement new systems or alter their business practices.

My 401(k) Assistant makes it easier for Cetera advisors to serve retirement plans through two distinct subscription-based service offerings:

  • Reporting Assistant: Outsources the work of generating plan investment monitoring reports to the Cetera Retirement Plan Solutions team, enabling advisors to send customizable, professional performance reports to plan sponsor clients on an annual or quarterly basis. Advisors are able to select which data is included and can include their own logos in the reports, all without needing to learn or implement new technology tools.

  • RFP Assistant: Leverages the Cetera Retirement Plan Solutions team to conduct proposal comparisons for up to five prospective recordkeeping partners. RFP Assistant provides advisors with reports that include comparisons of recordkeepers’ services and features; plan cost summaries; investment mapping and investment proposal portfolio comparisons; and investment risk/return reviews.