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Financial Crisis Spurred Greater Confidence in Advisors

In the wake of the financial crisis, investors are trusting financial advisors more than banks, insurance companies, investment firms and the government, according to a Fidelity survey of more than 1,150 investors. “The same way we rely on attorneys and doctors, an increasing number of investors are looking for help managing their long-term financial future,” says Scott Couto, president of Fidelity Financial Adviser Solutions.

A third of investors surveyed said they had reached out to a financial advisor during the crisis, and a quarter said they rely on their advisor more than in the past. Of those investors who use a financial advisor, 90% ranked them as helpful during the crisis — above all other options.

Half of the respondents also said they’ve reduced their personal debt since the crisis.

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