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Financial Finesse Ventures Unveils 1st Investment

Service Providers

The venture arm for “socially responsible” FinTech has announced its first portfolio company.

The entity is Rayze—founded by NFL player Carl Nassib—which claims to be “transforming the charitable giving landscape by connecting nonprofits to the next generation of donors.”

Rayze encourages community involvement by connecting volunteers and potential donors—particularly Millennials and Gen Z—with nonprofit groups seeking support. According to a press release, the platform uses social media capabilities to make it easy to find charitable giving options and to bridge the gap between like-minded people and organizations—eliminating friction and inspiring philanthropic action at scale. According to the press release, Rayze will use the Series A funding and incubation support from Financial Finesse Ventures to scale its user base and find innovative ways to increase both donations and volunteering. 

Nassib conceived the idea of Rayze while volunteering with his NFL teammates in Tampa Bay. Serving as a mentor at a nearby juvenile detention center, he wondered why the opportunity had so many barriers. Nassib and his team built Rayze to solve for this problem—so that users can nimbly engage in their community, and never miss out on miss opportunities to give time or money to the causes they most care about.

Rayze is already seeking a patent on a proprietary QR code-based technology, developed to enable users at fundraising events to donate seamlessly to charities. The innovation aims to render the practice of "pledging" donations and the subsequent collection process obsolete—bringing conventional philanthropy into the digital era.

Financial Finesse Ventures is fully funded by Financial Finesse, an independent provider of financial wellness coaching as an employer paid benefit. According to a press release, the venture arm was created to usher the FinTech industry into a new era that is 100 percent aligned with the best interests of consumers.

Financial Finesse Ventures—launched in October 2022, is continuing to identify prospective companies to join its growing portfolio, using an intensive and selective process that includes quantifying the social impact of potential investments.

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