Measuring social media results can be an art. But many smart business people know that measuring is what matters. Like marketing, it can be difficult to pinpoint the exact moment a prospect decided to become a client, and ensure that you’re able to recreate that moment again and again. There are a variety of analytical tools that can help, including Google Alerts, Tweet Beeps and more.
One resource I recommend is Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing, a new e-book from Findability Group. Thumbonomics shows how to successfully engage social media's Big Five: Blogging, YouTube, Facebook, Twitter and LinkedIn. The folks at Findability have graciously allowed NAPA members to download the book free of charge — just click here. And look for columns here on the Social Media Strategies station from Heather Lutze, Thumbonomics’ author (and CEO of Findability), in the near future.