The Minnesota-based firm has unveiled a new, participant-based financial wellness app that helps individuals achieve their financial goals, while putting the retirement plan advisor at the center of solving this problem.
According to the firm’s announcement, the “lifesteps” app provides all participants a look at the basics that form the foundation of their financial health. For those who desire to fill in the details with an integrated comprehensive financial plan, it provides direct access to intellicents’ Certified Financial Planners™ and advisors who will work with them to develop a personalized plan.
“To truly be successful, these programs must be much more than pretty technology solutions focusing merely on education and attached to a 401(k) recordkeeping platform that prompts less than 10% of its participants to take any action,” notes Brad Arends, cofounder & CEO of intellicents. “They must coordinate people smarts plus great technology that immediately engages the participant, motivates them to add additional information, and provides direct access to professional advisors and Certified Financial Planners™ for actual advice when desired.”
intellicents partnered with eMoney Advisor on the development of the app. “By pairing technology with human providers, we’re offering experiences that are relevant and helpful to the needs and expectations of a diverse group of people. No matter where an individual is on their financial wellness journey, the app can help and provide access to a financial professional for expert guidance,” said Chad Porche, Vice President of Product Innovation at eMoney.
“Retirement, wealth and health are all converging in the employee benefits space, with worksite financial wellness being the mortar that binds them all together,” adds Matt Twedt, President of intellicents. “Our new progressive lifesteps app allows us to collect participant data so that we can truly provide a foundational financial plan for every participant, yet deliver an integrated comprehensive financial plan for those that desire to go further and fill in the details.”
