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Lincoln Financial Boosts Advisor Managed Accounts Service

Service Providers

Lincoln Financial Group is building on the personalized investment programs offered through Morningstar Investment Management’s advisor managed accounts service to enable additional customization options within employer-sponsored retirement plans. 

Advisor managed accounts can now be offered as part of a dynamic Qualified Default Investment Alternative (QDIA) strategy, in addition to being used as a voluntary option for all participants or as the standard QDIA, according to the firm’s announcement

A dynamic QDIA provides flexibility for the plan to offer two different QDIA options—the plan’s primary QDIA (i.e., target date fund), as well as an advisor managed account as a secondary QDIA based on specific age criteria selected by the plan. 

As an example, Lincoln Financial explains that a plan sponsor may designate the plan’s QDIA as a TDF for all of their participants below a specified age, and once the participants reach a specified age, they will transition to an advisor managed account. 

“Plan sponsors are looking for their service providers to offer flexibility and personalized investment advice that is tailored to their participants,” notes Gregg Holgate, Senior Vice President of Institutional Retirement Distribution at Lincoln Financial. “By working with our advisor partners, we can support them in delivering a new level of customization to plan sponsors, helping their participants achieve the retirement they envision.” 

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