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Prudential Takes Aim at Easing Pandemic-Related Financial Stress

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With nearly half of Americans worried about their financial future amid the COVID-19 crisis, Prudential Financial has created a new workplace financial wellness package designed specifically for concerned employees and time-strapped HR teams. 

“The Way Forward: Financial Life After Lockdown” combines financial wellness content, online tools, and virtual and in-person programs intended to provide the educational foundation employees need to manage day-to-day finances, safeguard against financial disruptions and develop a plan for meeting specific financial goals, according to the firm’s announcement

Included in the package are new seminars tailored to address key obstacles faced during the pandemic, as well as timely education and assistance for transitioning employees. Workplace benefits are integrated to teach employees how they can optimally use them for their specific financial situation. 

“COVID-19 brought the seriousness of financial fragility to the forefront,” says Jessica Gillespie, senior vice president and head of distribution at Prudential Group Insurance. “Our goal is to provide resources that are not only applicable in the wake of the pandemic, but also offer the long-term foundation we know employees need to be financially secure.” 

The financial wellness package will be offered through Prudential Group Insurance. 

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