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DCIO Value Adds Mismatched With Advisor Priorities

Not getting what you want from your DCIO partners? You’re not alone, according to a new survey.

The report, by Ignites Retirement Research, claims that asset managers’ DCIO operations are missing the mark on value-add programs aimed at plan advisors.

While 401(k) advisors identified “retirement industry insights” and “fund reporting or benchmarking tools” as their top value-added services, DCIO leaders ranked “product and competitive insights” as the most prized. That category tied for third among advisors, alongside practice management ideas and tools.

The report, “Optimizing DCIO Value-Add Programs,” says that DCIO firms should be providing more value-add programs that DC plan advisors can use directly with DC plan sponsors. The report goes into detail about the gap between how many plan advisors want client-oriented value adds and how many are receiving it.

The categories most-prized by 401(k) advisors tied for second among DCIO groups in perceived importance. Lead generation and tech support are two other areas where DCIO executives’ priorities for value adds differ from those of plan advisors.

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