Cetera Financial Group has announced the upcoming launch of Decipher, new facial recognition software solution to help Cetera-affiliated financial advisors gain far deeper insights into client emotions and behavior patterns regarding financial goals, decisions and concerns.
According to a press release, the Decipher solution provides clients as well as family members and loved ones who have a voice or role in financial planning considerations with a unique interactive experience to help them better understand their priorities and concerns about their financial well-being. Decipher will be securely accessible through any computer or tablet device with a built-in web camera, and, according to the firm, supports the best interest advice model Cetera is building to be compliant with the DOL fiduciary rule.
Decipher will be introduced through a pilot program conducted this summer, with the solution’s rollout across the Cetera network anticipated to occur over the course of the third and fourth quarters of 2017.
The firm says that the tool will allow advisors to deliver an “advice-centric experience that takes into account the emotional and behavioral nuances that help drive clients’ important financial decisions from the very beginning of the engagement.” Decipher can also be deployed by advisors to identify potentially new client relationships based on enhanced quality and substance of initial interactions.
