OppenheimerFunds announced the launch of a new brand campaign Sept. 1. According to a news release, the “Invest in a Beautiful World” campaign will bring to life the firm’s investment philosophy and comprehensive offerings for retail, HNW and institutional investors.
“Today, the world of investing is too often viewed through a short-term lens using fear, fantasy lifestyle or pure product performance attributes to connect with investors,” said Marty Willis, OppenheimerFunds’ chief marketing officer. "We have taken an entirely different approach and anchored our message on optimism. Once you look to the long term and expand your view, as we do at OppenheimerFunds, the world reveals itself to new opportunities that others may have missed. This is how we have generated value for our clients for nearly 60 years.”
Adds Stephan Tisdalle, head of brand marketing, “‘Invest In A Beautiful World’ uses evocative imagery and scenes from across the globe that convey finding new possibilities in places still being explored, seeing beauty in things others might overlook, and identifying a future still being contemplated. It is a communications platform that creates an emotional connection to rational investment principles, facilitated internally by a brand ambassador program and externally by a new end-to-end customer experience that spans across the key touch-points from TV, print, out-of-home, digital and the face-to-face channel.”
For more on OppenheimerFunds’ value-adds for advisors, visit their NAPA Partner Corner page.
