UBS Expands Workplace Financial Wellness Initiative

UBS Equity Plan Advisory Services (EPAS) has announced the release of a robust financial wellness digital content offering to participants.

According to a press release, the new content experience delivers a variety of videos, infographics, articles and gamified content to encourage engagement and empower employees to learn more about topics such as planning, budgeting, saving, managing debt, investing, retirement and more. The primary aim of this new content offering is to make the financial lives of participants better by connecting them with the information they need to boost progress to their broader financial goals.

Earlier this year, EPAS announced the launch of a reimagined and education-focused digital user experience to their 800,000+ participants. According to the firm, this new enhancement further expands the resources available to participants, while also positioning the firm to deliver on a broader workplace wellness solution to employees.

The firm gathered qualitative data from its corporate clients and participants to determine their needs and wants, which helped to inform and validate its strategy. This also included researching a wide-range of HR related topics, such as factors that drive employee retention, motivation and length of service. The offering includes contributions from Napkin Finance, Aon Equity Services and Imprint.

UBS notes that the debut of the financial wellness digital content is only a step towards a broader workplace financial wellness rollout that goes beyond equity plan participants. Beginning with this launch, UBS says it intends to deliver a comprehensive set of workplace wellness services and tools to the firm’s existing corporate client base of over 10,000 clients, and plans to expand to prospective clients.

The full offering will provide participants access to personalized financial assistance from licensed UBS Financial Advisors, starting with a wellness assessment followed by ongoing help to meet their unique needs. It will also include seminars and webinars to educate employees1 on a wide range of topics focused on building personal financial knowledge and healthier financial habits.

Other strategic announcements and partnerships include: SigFig to develop a digital advice platform; Solium to deliver an industry leading platform for Global Equity Plan Administration; BlackRock to offer Aladdin Risk for Wealth Management for UBS Financial Advisors; and Broadridge to create a next-generation wealth management industry platform.

UBS Equity Plan Advisory Services (EPAS) is a business unit within UBS Financial Services Inc. EPAS currently serves more than 180 corporate clients representing more than 800,000 equity plan participants in 150 countries.

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