Key Steps to Effective Social Media Involvement

Getting started in the social media space is not especially difficult, but it does require time and a clearly outlined strategy. If you just build it, they won’t come. If you want to create positive buzz about your firm, drive search engine optimization and makes sales happen, you must participate. All too often advisors launch a Twitter profile or a Facebook page and then scratch their heads because their sales pipeline hasn’t exploded. Much like marketing, social media is a practice of small, meaningful connections over time. In this white paper, "Social Media: Effective Strategies That Don’t Consume All Of Your Time," Redzone Marketing outlines some key considerations and tactical steps you can take to get involved in a meaningful and manageable way.