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LinkedIn Spearheads Partnership to Help Supervise Advisors

Social media remains a mostly untapped opportunity for highly regulated financial advisors and their supervising organizations. LinkedIn has become the dominant professional business networking site. In partnership with various industry software vendors, the firm has announced a program to help BDs and RIAs supervise their reps to ensure that they are complying with SEC and FINRA rules.

LinkedIn’s “Certified Compliance Partners” program is a collaboration with industry software companies, including Smarsh, which is well known for helping BDs oversee emails. They have developed an API that can help their clients search and supervise their reps’ activities, including profiles, posts, groups and company pages. It’s about time.

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