Firm Profile

For more than 140 years, Prudential Financial has helped individual and institutional customers grow and protect their wealth. We are known for delivering on our promises to our customers and are recognized as a trusted brand and one of the world’s most admired companies.

With operations in the United States, Asia, Europe and Latin America, we provide customers with a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. We strive to create long-term value for our stakeholders through strong business fundamentals, consistent with our mission guided by our vision and directed by our company.

As an integral part of that tradition since 1923, Prudential Retirement delivers retirement plan solutions for public, private, and nonprofit organizations. Our services include state-of-the-art recordkeeping, administrative services, investment and risk management, comprehensive employee communications, and trustee services.

As of December 31, 2017, we manage $429.1 billion in retirement account values for over 4 million participants and annuitants

Mid ($10-$100 million), Large ($100-$250 million), Mega (>$250 million)

As of 06/30/15
401(k): 2,107/1,990,812
403(b): 1,178/202,750
457: 276/258,318
NQDC: 629/77,601
Defined benefit: 874/567,555
Other: 65/78,873

Day One Funds: our own target date offering

GoalMaker: our asset allocation tool that allows advisors to select the underlying funds

Managed accounts

Most 3rd party target date fund offering

PLANS BY CHANNEL (Direct/Advisor): 5%/95%
Platforms used: OMNI

External wholesalers focused on advisors: 15
External wholesalers focused on institutional: 7
Internal wholesalers focused on advisors: 9
Internal wholesalers focused on institutional: 3

Compliance support, plan benchmarking, target-date evaluation tools, training for DC plan service, investment committee meetings

Referral Program
DC Optimization
Pension De-risking strategies
Executive benefit strategies
Peer Insight
Change the Conversation
Marketing Consultation
Presentation Review
Custom Videos
Prospecting tools
Social Media


Retirement income estimates/projections, In-plan lifetime income options, Rollover services, Call center support, Facebook page, Smartphone access to participant balances, Smartphone transaction access for participants.


All Total Retirement Solutions plan sponsors that select Prudential Retirement can choose from the following retirement plan services:

  • Plan design consultation
  • Plan documents, including Summary Plan Description and filing assistance
  • Employee communications and education, including on-site meetings and
  • Internet-based investment support and guidance
  • Beneficiary designations and maintenance
  • Qualifying rollovers into the plan
  • Internet and phone system access for plan sponsors and participants
  • Compliance testing
  • Complete loan administration
  • Complete support and fulfillment of investment materials
  • Form 5500 preparation services, including signature-ready forms
  • Directed trustee services
  • Fully integrated total retirement services
  • Merger and acquisition consulting services
  • Special services, as requested by clients


Connecting people to financial wellness is at the heart of everything we do. Education. Advice. Experiences. Prudential delivers it all. So together, we can unlock the power of The Wellness Effect

These are the products and services provided:

Defined Contribution

  • Smart plan design
  • Streamlined processing
  • Investments – product diversity and deep resources, where our professionals have an average of 13 years’ experience:
    • Target date funds
    • Institutional investment options
    • Guaranteed lifetime income
  • Lifelong education for participants

Defined Benefit

  • Integrated administrative services
  • Benefit payment processing
  • Ongoing investment management
  • Actuarial and investment consulting support

Guaranteed Retirement Income

Executive Benefits

  • Client services
  • Flexibility
  • Education and communication for participants

Pension Risk Transfer

  • Portfolio protected buy-out or buy-in
  • Traditional buy-out
  • Reinsurance strategies