Even if you hate New Year’s resolutions, they can be useful for setting goals over a reasonable period of time. Here are 10 good ones for plan advisors, from the SEI Advisor Network:
• Make sure that your business practices and procedures are aligned with your business goals.
• Spend more face time with clients — don’t fall into the technology trap of hiding behind emails.
• Ask for more introductions and do more networking — embrace randomness!
• Talk tax planning early and often — the media and Congress have done most of the work for you.
• Be more “social,” i.e., leverage social media — push the regulatory boundaries.
• Be a marketing maven — most advisors are terrible at branding and marketing, focusing too much on direct sales.
• Be a better listener — Sales 101.
• Stay true to yourself, and don’t take just any client — set a profile of the ideal client.
• Trim technology fat — almost everyone has become enamored with technology and has over-bought.
• Cut regulatory red tape — this is hard to do with more regs coming, but it’s a good mindset.
Do you have a few resolutions of your own? Share them with the rest of the class — use the comment box below.
