Advisors who don’t embrace technology in their practice will not only be at a severe competitive disadvantage, they will lose out on a generation of investors who live on their mobile devices and the Internet, especially social media sites. AdvisorOne reviews the seven major technology trends affecting advisors in 2013:
• More use of mobile apps
• More use of social media
• Windows 8
• Better tech integration
• Outsourcing on the go
• Financial planning to the mass affluent ($250,000+)
• Portfolio analytics
Specific examples are included for each trend, providing practical applications.
