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Advisors: Don’t Be Commoditized!

Is your 401(k) business being pressured by the competition? Incorporating nonqualified deferred compensation plans into your business offerings could be a solution.

Being able to talk to existing and potential clients about the potential in utilizing a nonqualifi­ed plan as a way to better recruit, reward and retain key employees, while also giving those key employees more opportunity to defer income and boost their saving for retirement can be a key differentiation.

You can elevate your knowledge and learn practical ways to expand your practice into the nonqualified plan market with the new Nonqualified Plan Advisor Certificate, an online course developed by the National Association of Plan Advisors (NAPA) through which you’ll learn how to prospect for, design, implement and manage a nonqualified plan.

All NAPA members receive a free enrollment code for the NQPA course. If you’re not (yet) a NAPA member, you can still receive an enrollment code from an education partner or purchase a NAPA membership to receive access.

And you won’t want to miss the second annual Nonqualified Plan Advisor Conference in Chicago from the National Association of Plan Advisors.

Remember that similarities don’t sell — differences do.

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