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Ameritas Unveils New Fintech Retirement Savings Platform

Client Services

The retirement plans division of Ameritas Life Insurance Corp. recently announced that it is launching GoalWise—a digital, interactive retirement savings and financial wellness platform to help manage the end-to-end retirement savings journey.

According to the firm’s announcement, GoalWise is designed to engage key stakeholders in a digitally driven application to promote financial literacy, wellness and higher savings rates. Among other things, it will offer a personalized, goal-based gamification experience for participants and targeted, event-driven communications and data trending for financial professionals and sponsors to better ensure a funded retirement.

Ameritas retirement plans partnered with iJoin to develop the integrated technology solution with single sign-on capabilities providing a cafeteria-style approach to offering multiple managed account solutions, draw down strategies and voluntary benefits, including emergency savings accounts to retirement plan participants. The firms also plan to expand GoalWise to offer financial literacy support services, including budgeting, debt management, and other savings tools and protection products.

“GoalWise brings an entire suite of services and products that help people save and retire in a manner that meets participants where they want, on their schedule with digital or human interaction,” notes Jim Kais, executive vice president, retirement plans, at Ameritas. “The integrated technology stack offers solutions that can be scaled, while remaining flexible to meet future market demand with competitive pricing particularly down market.”

“We’re excited to partner with Ameritas retirement plans to support the important role financial professionals play in driving plan performance and, ultimately, plan success,” added Steve McCoy, iJoin’s chief executive officer. “We have a shared focus on evolving a goal-based participant experience that makes engagement more natural and likely to produce better outcomes.”

Ameritas retirement plans serves the industry’s main street market businesses, and governmental and non-profit entities through licensed financial intermediaries, brokers and registered investment advisors.

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