Defined contribution wholesalers—or as our annual accolade acknowledging the best of this “breed” calls them, Advisor Allies—have long been a vital support partner for the nation’s retirement plan advisors. But what kind of support do advisors want—and what are they getting?
We asked Summit Insiders[i] to weigh in on the support/services from DC wholesalers they prized most:
Client support—120 (29%)
Prospect introductions/referrals—103 (25%)
Market intel—96 (23%)
Product insights—71 (17%)
Marketing materials—27 (6%)
And then, for contrast, we asked which type of support those same Summit Insiders got most often from the DC wholesalers they work with:
Product insights—164 (39%)
Market intel—93 (22%)
Marketing materials—78 (19%)
Client support—68 (16%)
Prospect introductions/referrals—14 (3%)
[i] Advisor registrants at the 2022 NAPA 401(k) Summit
