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Commonwealth Unveils New Look in Rebranding Effort

Service Providers

Celebrating 40-plus years as a privately owned firm that supports independent financial advisors, the Commonwealth Financial Network has unveiled a brand-new look.  

Privately held since 1979, with headquarters in Waltham, MA, and San Diego, CA, the firm notes that it made a significant investment in researching, collaborating, and creating a brand identity with a modern expression. According to the announcement, the firm created “a vibrant new logo, a dynamic revamped website and fine-tuned messaging.”

“Commonwealth is excited to introduce the brand expression that will help us propel forward and continue to attract a dedicated and successful advisor base,” Commonwealth CEO Wayne Bloom said in a statement. “We remain invested in our advisors, their staff, and their clients, as well as our employees, and we will go to great lengths to empower their success and happiness.” 

Additional information about the rebranding effort can be found here

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