CUNA Mutual Group announced yesterday the rebranding and newly targeted focus for its affiliate, CPI Qualified Plan Consultants, Inc. (CPI), which it acquired in 2009. CPI is now known as CUNA Mutual Retirement Solutions. CPI’s new name helps to realign its overall purpose as a company focused on retirement outcomes for middle income Americans, according to Paul Chong, senior vice president of retirement plan services for CUNA Mutual Group.
“A brand is much more than a name or logo, and today we are redefining CUNA Mutual Retirement Solutions by creating a new focus on participant outcomes, emphasizing the retirement aspirations of hard-working Americans nationwide and reinforcing the value of our expertise,” Chong said.
The company’s parent, CUNA Mutual Group, will continue to serve the financial needs of credit unions and their members, including the provision of qualified and non-qualified retirement plans for credit union employees, which it has done for more than 50 years. Just as CUNA Mutual Group’s focus has been on serving average Americans through credit unions, CUNA Mutual Retirement Solutions will focus on the small-plan market with assets ranging from $500,000 to $7 million.
