Empower Retirement and the Denver Broncos have agreed to terms on a 21-year deal to name their stadium “Empower Field at Mile High,” the organizations announced Sept. 4.
As part of the agreement, Empower will enjoy national brand and media exposure, including a comprehensive and integrated mix of visibility on gamedays and throughout the year with signage, media placement, promotional opportunities and hospitality benefits. Empower will also work together with the Broncos on many community and employee engagement opportunities.
“We are thrilled with the opportunity to continue to invest in the community and the future of the Denver Broncos through our expanded partnership with the team,” stated Edmund Murphy III, President & CEO of Empower Retirement. “Empower was born in Colorado but our associates serve working Americans across the entire nation – many of whom follow the NFL. This agreement gives us the chance to show support for this beloved hometown team and our vibrant local community.”
Empower Retirement is headquartered in Denver and has been a team partner of the Broncos since 2015. The agreement, which runs through the year 2039, is pending approval by the Metropolitan Football Stadium District.
