Fidelity Clearing & Custody Solutions has added customized investment models to its Automated Managed Platform (AMP), its financial planning-led digital advice solution.
According to a press release, by combining digital advice capabilities, goals-based financial planning and personal advisory relationships, Fidelity AMP helps advisors meet the needs of the more than 60% of investors who want a combination of digital capabilities and access to human advice. Advisors can now further tailor the experience through customized investment models, which the firm says are beginning to roll out in Fidelity AMP to a limited number of initial firms.
The update gives advisors the ability to customize portfolios in Fidelity AMP by creating models based on end-investors’ risk tolerance and other factors. Advisors can build curated models using a range of funds from across the industry, as well as define the asset allocations.
Fidelity says that they continue to improve the Fidelity AMP platform, and that it now includes:
- Enhanced education and guidance in the end-investor portal, helping direct investors through account opening, account funding, and goal creation and management.
- Deeper data integrations that enable firms and advisors to more tightly integrate the platform with their online portals. The integrations – which include single sign-on, account opening and money management data prefills, auto aggregation, integrated planning, and digital account set-up – streamline the onboarding workflow.
Fidelity offers two different deployment options for Fidelity AMP: a call-center/enterprise model, where all accounts are assigned to a home office representative, and an advisor model, which enables a firm’s advisors to open Fidelity AMP accounts with their individual branding. Both offer straight-through processing and deep levels of customized configurations.
According to the press release, Fidelity AMP has been deployed by nearly 50 institutions including banks, broker-dealers and RIA firms.
