How do fund companies love advisors? Cogent actually counted the ways, outlining the seven most popular means of contact. So if advisors feel like they’re being overwhelmed by investment managers who want their business, perhaps they’re right. Here are the most popular means of contact in order of popularity, with the number of touches per month and the percentage increase in 2013 from the previous year. Social media saw the biggest increase, at 110%.
• Email — 62.8 times per month, up 5%
• Print mailing — 20.1 times per month, up 23%
• Webinar invites — 16.7 times per month, up 24%
• Calls from internal wholesalers — 13.8 times per month, up 24%
• External wholesaler visits — 5.4 times per month, up 10%
• Social media — 4.2 times per month, up 110%
• Invitations to conferences — 3.2 times per month, up 18%
Sounds like a full time job – for an advisor.
