Hub International recently announced the launch of HUB Workforce Persona Analysis, a new employee benefits consulting solution that helps employers optimize their employee benefits program.
According to the announcement, the new tool analyzes an employer’s own data based on employee demographics to provide insights that guide benefits offerings, as well as communication and engagement strategies.
In noting that today’s employee value proposition is a departure from years past, the HUB Workforce Persona Analysis provides a foundational understanding of an organization’s employee makeup by analyzing employee demographics and decision drivers—such as career and life stage, income and family composition—to identify benefits gaps and emerging needs. Through the Persona Analysis, HUB works with the organization to determine, identify and tailor benefits that will support employees economically, socially and personally.
“Employers need better insights into their evolving workforce in order to provide meaningful benefits that help employees thrive in their career and personal lives,” said Jeff Faber, Chief Strategy Officer, HUB Employee Benefits. “HUB Workforce Persona Analysis gives a greater understanding of an organization’s employee makeup and existing employee-employer contract, so we can better advise on personalizing benefits to meet the changing needs of their employees to attract and retain talent.”
