Calling it their “Corona Crash Survival Kit,” intellicents has created an array of complimentary investment educational pieces and tools for advisors to share with their plan sponsor clients and employers across the U.S.
What started out as short written participant communication pieces on the most common questions the firm’s participant call center was receiving, evolved into a 16-page digital brochure that can be downloaded either in part or whole. Topics include the importance of taking a long-term view from both an investment and contribution side, the hazards of market timing and investing based on your emotions, time-tested strategies of dollar-cost-averaging and rebalancing, and the importance of a holistic financial plan to overall success.
“This really just started out as a way to better serve our plan sponsor clients during the pandemic,” notes Brad Arends, Co-Founder and CEO of intellicents. “Thinking back to the Great Recession of 2007 to 2009, we knew there would be a lot of worry, questions, and borderline panic from both plan sponsors and their participants. This time, however, we were faced with travel bans, point of entry restrictions, and mandatory working from home.”
“We not only wanted our consultants, advisors, and relationship managers to reach out to all of our clients via phone, but we developed a digital communication campaign to touch our clients at least three times per week on topics ranging from weekly (rather than monthly) market updates, legislative briefs on relevant topics like the CARES Act and Paycheck Protection Program, and twice per week participant communications giving insight on managing their 401(k) and 403(b) accounts,” Arends further explains.
intellicents is also making its “life steps” financial planning program available on a complimentary basis, as well as its “myCents” cash-back program as another tool for plan sponsors and their participants.
Additional information about these programs can be found on intellicents’ website.
