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Mariner Wealth ‘Springs’ into Financial Wellness

Client Services

Labeled as the first acquisition of its kind for the firm, Mariner Wealth Advisors announced that it recently acquired financial wellness-benefit firm Spring.

With more companies looking to add financial wellness benefits, the acquisition has led to the creation of Mariner Financial Wellness, a new offering that positions Mariner Wealth Advisors as a full-service solution for businesses seeking to provide wealth planning and financial guidance for all employees.

The wellness offering consists of an online portal that includes customized educational content, budgeting tools, goal setting and tracking, and a financial health and progress summary. These components will be complemented by holistic 1-on-1 financial wellness coaching from a licensed professional.  

In turn, businesses will simultaneously be able to see data-driven insights through reporting that aggregates their employees’ financial concerns—showing results such as declining debt and increasing savings—while keeping individual employees’ information confidential, the announcement notes.

“Across the board, it remains our top priority to positively impact as many individuals and communities as possible, and this addition helps us continue to fulfill that promise,” states Mariner Wealth Advisors President and CEO Marty Bicknell. “The integration of Spring will greatly complement our current retirement service offerings and will allow us to sustain that impact by making financial advice more accessible to employees across the country.”

Spring was founded in 2015 by Founder and CEO Joe Holberg, who added: “Throughout the entire journey from the foundation of Holberg Financial in 2015, to its rebrand as Spring in 2021, and now to this next phase with Mariner Wealth Advisors, I have relentlessly focused on building and enhancing a platform that improves employees’ financial education and wellness. I’m thankful for the businesses that have been on this journey with us, and I am excited about the opportunities we will be able to share with them now that we are part of Mariner Wealth Advisors.”

While the deal closed in January 2023, the terms of the deal were not disclosed. Holberg will continue at Mariner Wealth Advisors as Managing Director, overseeing operations of Mariner Financial Wellness.