Principal Global Investors has unveiled an expanded model portfolio offering featuring 37 new portfolios and a fintech-enabled portfolios solution to help advisors better serve their clients.
The new model portfolios include mutual funds and ETFs from diversified asset managers and are categorized into four interchangeable, risk-based suites, including:
- two core, multi-manager portfolio suites (one with allocations to alternatives);
- one core ETF portfolio suite; and
- one growth and income multi-manager portfolio suite.
The three core suites all seek capital appreciation, while the growth and income suite will prioritize total returns, the May 2 announcement notes.
“Advisors want solutions that are simple to adopt, easy to manage and deliver results for their clients and businesses,” said Jill Brown, managing director, U.S. Wealth Platform, of Principal Global Investors. “In combination with our fintech investment solution, our new institutional-caliber, open-architecture model portfolios integrate mutual funds, ETFs, individual equities and even direct index options into one, unified account for advisors to help achieve desired client outcomes.”
To provide an end-to-end solution for advisors utilizing the new model portfolios, Principal collaborated with Smartleaf Asset Management (SmartleafAM) on a modern, fintech-enabled portal. The investment platform will help advisors meet individual client needs by customizing direct indexing options, automating tax management and trading requirements, and incorporating environmental, social and governance (ESG) preferences.
“Principal’s fintech-enabled portfolios, implemented by Smartleaf Asset Management, enable advisors to offer investors highly disciplined investment solutions, high degrees of customization and automated tax management—while freeing the advisors to spend their time on what they do best—focusing on clients,” said Jerry Michael, President of Smartleaf Asset Management. “This is where the industry is heading and this offering makes Principal a leader in the asset management industry.”
