Prudential announced recently that it will partner with Wellthy to offer a caregiving concierge service to the firm’s retirement employer clients, serving as a workplace benefit for the more than 15 million working Americans who are caregivers.
The new partnership will enable Prudential to offer no-cost access to Wellthy’s suite of digital caregiving services, such as educational content, digital care plan creation, storage of digital caregiving documents (e.g., prescriptions, medical records, wills, etc.), access to a shared calendar to track appointments, and the ability to establish a group caregiving discussion.
“The COVID-19 pandemic has blurred the lines between work and home. It has pushed many employees into multiple and sometimes new caregiving roles that impact their ability to balance work, home and the needs of their loved ones,” explains Judy Dougherty, head of Enterprise Capabilities at Prudential Financial. “The benefits of Wellthy’s service are lower stress and improved productivity by assisting with some administrative and logistical tasks associated with caregiving, and in some cases reduced income disruption associated with unpaid leave.”
According to the announcement, employers will have the option to pay or enable their employees to pay for a dedicated Care Coordinator to help individuals manage the logistical and administrative tasks of caring for loved ones on a family’s behalf.
Prudential also notes that it will partner with employers to provide referrals to employees during critical moments (e.g., leave of absence, birth of a new child, illness of elderly relatives) to optimize employee usage of Wellthy’s caregiving resources.
