Financial Finesse Ventures, a venture arm of financial coaching and wellness firm Financial Finesse, announced a new investment in OfColor, a “bold, minority-owned financial wellness platform that is available to all, but is unapologetically focused on the financial empowerment of employees of color.”
With its second investment, the firm said it set its sights on closing America’s racial wealth gap and discussed the issue in a wide-ranging webcast with company executives on Tuesday. 
Founded in 2022, Financial Finesse Ventures is fully funded by Financial Finesse—a provider of “unbiased workplace financial wellness coaching programs.”
“We are beyond excited to partner with OfColor, a company whose mission speaks to my own goal of bringing critically needed financial wellness coaching to as many people as possible,” Liz Davidson, CEO of Financial Finesse and Financial Finesse Ventures, said in a statement. “OfColor is already making a name for itself as an influential changemaker in the industry. Together we will be able to meaningfully address the soaring rates of financial stress among employees of color, chip away at our country’s chronic racial wealth gap, and transform millions of financial lives.”
Financial Finesse will form a strategic partnership with OfColor, with both entities sharing expertise and insight. With this investment, Financial Finesse said it would bring OfColor to the more than 12,000 employers it currently serves, significantly amplifying its own DE&I efforts and rapidly scaling OfColor’s reach and impact.
The partnership links the firms in ways they believe will propel them forward. In addition to funding, Financial Finesse will consult with OfColor, leveraging its institutional knowledge of the financial wellness market to drive innovation, operational efficiencies, and advancements in technology, data, and analytics.
“At OfColor, we see the workplace as one of the frontlines in the battle to close the country’s persistent racial wealth gap, and our role is to create a positive ripple effect that benefits both employees and employers,” added Yemi Rose, Founder and CEO of OfColor. “We have long admired Financial Finesse’s effectiveness in driving life-changing outcomes for employees and value for employers. It is even more impressive that they have been able to achieve all that they have while remaining independent and without bias. As many of our users have been taken advantage of by the financial services industry, a strong ethical foundation was crucial in our choice of partner. We’re thrilled to join the Financial Finesse Ventures portfolio and to leverage their expertise to advance our shared goals.”
Since its founding in 2020, OfColor has attracted several Fortune 100 partners and successfully worked to improve the financial health of employees of color via fintech tools, culturally relevant content, and financial coaching and therapy led by BIPOC coaches.
Terms of the investment round were not disclosed.
