"Retaining Plan Rollovers" has pulled into a virtual tie with "Building Your Brand Through Thought Leadership" in the voting tool we added to NAPA Net last month to help us choose topics for future NAPA webinars. The two topics are just one point apart. Also, "Managing Stable Value Assets" has moved from 10th place to fifth.
Here are the current “standings” in the poll:
1. Building your brand via thought leadership
2. Retaining plan rollovers
3. Expanding your centers of influence
4. Marketing to small business owners
5. Managing stable value assets
6. Selling to the C-Suite
7. ERISA fiduciary issues for advisors
8. Washington insider’s update
9. Implications of auto-IRAs
10. Using 408(b)(2) for prospecting
Here’s how the poll works:
• The online tool presents two webinar ideas. You pick your favorite — or add your own idea for others to vote on.
• The process is then repeated, with two more ideas to choose from and another opportunity to suggest a better one. Every time you suggest an idea, it’s added to the pool of ideas that others vote on.
• You can vote as often has you'd like, and see which topics are in the lead.
If this all sounds familiar, we used the same voting tool last summer to help shape the program at the 2014 NAPA 401(k) Summit in New Orleans next March.
Beware: This can be addictive. The voting process is fun and rapid-fire, but the concept and technology behind it are sophisticated and cutting-edge. Think of it as crowdsourcing made easy — thanks to an algorithm developed by a team at the Department of Sociology at Princeton that sorts and ranks the ideas. (For more on the technology, click here.)
To get started, look for the poll box in the right column of any page on NAPA Net; on a mobile device, just scroll down to find the box. The poll will run until the end of December; we’ll let you know which ideas are in the lead as the “race” unfolds.
