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What’s Up for America Saves Week?

Industry Trends and Research

This is America Saves Week. While most of us think about saving – and help others save – all year long, this week has been set aside as “an annual event to encourage more Americans to save effectively.”

More specifically, America Saves Week (Feb. 24–March 2) “encourages Americans to ‘take the pledge’ to save, identify a savings goal such as college tuition, a car, or emergency fund, then create a plan to reach it.”

In 2018, banks and credit unions reported $71,339,682 deposited into new accounts and $614,309,960 deposited into existing accounts during America Saves Week. Last year nearly 89,000 people committed to save over $100 million, with the top savings goals identified as emergency funds, education, and clothing/shoes.

In fact, America Saves Week has a theme for each day – specifically:

  • Monday, Feb. 25: Save with a plan
  • Tuesday, Feb. 26: Save the easy way… automatically
  • Wednesday, Feb. 27: Save for the unexpected
  • Thursday, Feb. 28: Save to retire
  • Friday, March 1: Save the extra
  • Saturday, March 2: Save as a family 

This week, we’d like to know what you know (if anything) about America Saves Week, what you’re doing (or might now be thinking about doing), and your suggestions for encouraging those you work with to save more and/or better.

You can respond to this week’s NAPA Net reader poll at https://www.research.net/r/FFSQG6L.

We’ll have it all wrapped up for you on Friday – but in the meantime, you can find out more about the activities around America Saves Week at https://americasaves.org/for-savers/participate-in-asw.

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