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Rebecca Hourihan

By Rebecca Hourihan | 2/25/2020
As a successful retirement plan advisor, you understand the business and how to service clients. However, from time to time there are opportunities to improve your win ratio. Here are seven ideas to help you earn more business.  1. Enhance your proposal response. As you know, most advisor RFP... READ MORE
By Rebecca Hourihan | 2/13/2020
Whether your state has a mandated retirement savings program or not, don’t be fooled—they’re coming.  In California, Connecticut, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Vermont and Washington, employers are already subject to a state-facilitated retirement savings plan.... READ MORE
By Rebecca Hourihan | 1/23/2020
Your friend’s Facebook account was hacked, your neighbor was part of the Equifax data breach, your client’s credit card was charged fraudulently, but never do you think it could happen to you. Well, it could. In this post, we’re going to share a story about our (near) personal identifiable... READ MORE
By Rebecca Hourihan | 1/2/2020
“It might only take me an hour to complete something, but don’t forget about the 15 years it took me to learn how to do it.” Experience cannot be bought; it has to be earned. So, the next time you’re doing a plan review, trying to price out your services, don’t discount your value. Take a moment... READ MORE
By Rebecca Hourihan | 12/5/2019
At one of my first jobs, I had to cold call – and to be honest, I hated it. Nervous ring after nervous ring, I hoped the person on the other end didn’t pick up. It was time consuming, anxiety ridden and sometimes embarrassing.  But I did it. However, I didn’t do it well. Our managing partner said... READ MORE
By Rebecca Hourihan | 11/14/2019
When your clients ask you for an introduction to an auditor, trust company, ERISA attorney or TPA, who do you recommend? Who are the specific people and companies? While you may have a great relationship with these people, is there a possibility that their firms are making you look bad? When a... READ MORE
By Rebecca Hourihan | 10/24/2019
Have you ever experienced the rush of winning? The excitement, glee and anticipation that comes from signing that BIG retirement plan client – one of those “larger than your eyes can image” deals? Wow, you feel amazing. Your sales preparation, value proposition and service level commitment won the... READ MORE
By Rebecca Hourihan | 9/26/2019
It’s the big day: finalist day! You’ve prepped, you’re prepared, and now you’re ready. But is there anything else you could do to increase your chances of winning? I’m not talking about game day superstitions like your lucky tie or trusty pen. While these may give you little boosts of confidence... READ MORE
By Rebecca Hourihan | 8/15/2019
Ever have a great idea and just run with it? Whether it’s a new blog article, a lead generation email campaign, or a new prospect presentation deck, the creative lightbulb is burning at 3,000 megawatts an hour. Oh baby, you’re cruising! Those magic moments when everything just clicks. Awesome – ... READ MORE
By Rebecca Hourihan | 8/1/2019
For many retirement plan advisors, the summer months are generally slow. But that doesn’t mean your marketing campaigns should take a vacation. Instead, automate them! Use this downtime to strengthen your regional authority as a retirement plan expert.  In this post, we’ll share three ways to... READ MORE
By Rebecca Hourihan | 6/27/2019
Is the Internet Your Friend or Foe? Editor’s Note: This is the last of a three-part series focusing on ways to enhance your digital presence and be seen by more plan sponsor prospects. Part 1, providing tips on using LinkedIn, can be found here; Part 2, on the importance of a mobile-friendly... READ MORE
By Rebecca Hourihan | 6/20/2019
Editor’s Note: This is the second of a three-part series focusing on ways to enhance your digital presence and be seen by more plan sponsor prospects. Part 1, providing tips on using LinkedIn, can be found here.  In 2015, Google announced that for the first time in history, more searches were... READ MORE
By Rebecca Hourihan | 6/12/2019
Editor’s Note: This is the first of a three-part series focusing on ways to enhance your digital presence and be seen by more plan sponsor prospects. If you said, “Yes, I am” in answer to the question in the headlne, you’re not the only one – and your prospects are too! The majority of us log... READ MORE
By Rebecca Hourihan | 5/15/2019
Beep! Beep! Beep! Monday, 5:00 a.m. It’s cold and dark outside. I lace up my running shoes and head out the door sluggishly. One mile complete – and guess what, it was terrible. My lungs are burning, it’s still dark, and I’m cold. Running is just not my thing.  Tuesday, 6:00 p.m. I fight rush... READ MORE
By Rebecca Hourihan | 3/5/2019
Brainstorming a relevant plan sponsor topic, researching sources, typing word by word, citing footnotes, and compliance reviews are all part of the content creation struggle. After you have overcome these hurdles, you can bask in the joy of pressing “Publish.” Wow, there it is – your beautifully... READ MORE
By Rebecca Hourihan | 2/19/2019
From appetizer to dessert, here is your five-course marketing menu to prep, cook, and plate your 401(k) advisory brand, so you can be the Iron Chef in your retirement plan community.  Appetizer: LinkedIn Profile Did you know that 86% of people are going to Google you before they will agree to a... READ MORE
By Rebecca Hourihan | 2/7/2019
When was the last time you worked “on” your business instead of “in” your business? We believe that taking a few minutes, hours or days to truly focus on how to grow and scale it will ultimately help you become more profitable. And believe it or not, we think that wholesalers can provide support on... READ MORE
By Rebecca Hourihan | 1/24/2019
Are the majority of your plan participants invested in the QDIA or are they taking the time to select their own investment allocations? For those who are going it alone, do you think they are properly invested?The reason we’re starting with these questions is that many advisors feel frustrated with... READ MORE
By Rebecca Hourihan | 1/2/2019
“If the internet says you’re an expert, then you’re an expert.”At the 2018 ASPPA Annual Conference in October, I heard that during one of the roundtable discussions. Wow, what an insightful comment. Because it’s true. Ask yourself, when you have a question, where do you turn? The encyclopedia?... READ MORE
By Rebecca Hourihan | 12/13/2018
In a conference room, 40 financial advisors are sitting and waiting for the event to begin. My task is simple: welcome everyone to the Atlanta Regional Workshop and introduce the first speaker.With sweaty palms, heart racing, and thick tongue, I walk to the front of the room. Greeted by 80 glaring... READ MORE

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