Bouyed by the post-crisis bull market, brand preference among advisors and some tweaks made along the way, things are starting to look up for American Funds, InvestmentNews reported recently.
In the five years since the financial crisis began, the firm saw nearly $250 billion in net withdrawals, falling behind Vanguard and Fidelity. But the resurgence of actively managed funds coupled with an accelerating rotation back into equities has benefited American Funds, which in January 2013 saw its first single month of net inflows since May 2009. One analyst believes that the firm could see its first positive year for sales in 2014.
For more on American Funds’ DCIO division, see their NAPA Partner Corner page here.
