MassMutual is launching a new website and tools to help financial advisors sharpen their capabilities to support retirement plan sponsors and participants.
Home to MassMutual’s practice management tools dedicated to advisors who support retirement plans is a website, titled AdvisorAdvantage+, including “yourvalueprop.com,” a web-based tool that MassMutual says will help advisors create a value proposition to differentiate themselves in the marketplace. With the tool, advisors can create customized value propositions to introduce themselves to retirement plan prospects and differentiate their services and capabilities — value propositions that can be customized to address specific plan sponsor needs and allows advisors to upload their photo and company logo.
Advisors can also access Planisphere, a new web-based prospecting tool created by Larkspur Data Resources to market their capabilities to local employers, as well as insights into what plan sponsors want most from advisors. The tool is a search engine that connects to a national database with easy-to-access information and analytical capabilities about employers and their retirement plans, though advisors will need to be registered to sell MassMutual retirement plans to access the tool.
A press release says that advisors can also access MassMutual’s proprietary tools and resources to:
- obtain fiduciary support;
- gauge the health of retirement plans and whether participants are on target to reach their retirement goals (PlanALYTICS);
- ascertain the economic value of retirement plans (Viability); and
- promote financial wellness (MapMyBenefits) and benefits management (BeneClick!).
Other available resources include a fiduciary calendar, a comparison of plan provider fees, and information about the MassMutual Funds.
Advisors can also find profiles of successful retirement plan outcomes, consult with a MassMutual retirement plan wholesaler, or get practice management tips from blogs on massmutualatwork.com.
